Creativity

Soccer Star Didier Drogba Gets in a Shootout against Malaria

The UN Development Program and Roll Back Malaria Capitalize on World Cup Fever to Talk Malaria

Published on Jun 11, 2014

Editor's Pick

Soccer player Didier Drogba has made it his mission to raise awareness about the African continent, its challenges and its development since becoming a Goodwill Ambassador to UNDP in 2007. The Cote D'Ivoire native -- and national team captain -- is now capitalizing on World Cup fever to shed light on the malaria pandemic with this Claymation-style video.

When the United Nations set its eight Millennium Development Goals in 2000 (to be accomplished by 2015), "combat HIV/AIDS, malaria and other diseases" ranked at number 6. While that mortality rate has decreased by 40 percent, more than half a million malaria-related deaths still occur every year. Drogba's own country is in the most afflicted area, sub-Saharan Africa. With the help of UNDP and Roll Back Malaria, the athlete has seized the opportunity to share his story and take on malaria-carrying mosquitoes.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Jun 11, 2014
Agency:
Buyideas
Client:
UNDP
Creative Director:
Eric Helias
Art Director:
Herve Lopez
Production:
Lord of Barbes
Sound Director:
Loic Benart
Voice Over:
Didier Drogba

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.