Uniball Shows How Font Matters When Writing Letters

Sometimes, you need to write by hand

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Editor's Pick

Writing on the computer may have its benefits, but there's always the question of the font. TBWA/Hunt/Lascaris spotlights that issue nicely in a set of commercials for Uniball Pens, which feature letters being read out in the font that they were typed in -- to some pretty bad results.

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About

Credits
Date
May 13, 2013
Agency:
TBWA/Hunt/Lascaris South Africa
CCO:
John Hunt
Client:
Uniball
ECD:
Matthew Brink
ECD:
Adam Livesey
CW:
Vincent Osmond
Art Director:
Jade Manning
Agency Production:
Sandra Gomes
Prod. Co.:
Frieze Films
Director:
Rob Malpage
EP:
Jo Barber
Producer:
Liz Dahl
Sound:
Sterling Sound
Post Prod:
Left Post Production
Category
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