Creativity

Uniball Shows How Font Matters When Writing Letters

Sometimes, you need to write by hand

Published on May 13, 2013

Editor's Pick

Writing on the computer may have its benefits, but there's always the question of the font. TBWA/Hunt/Lascaris spotlights that issue nicely in a set of commercials for Uniball Pens, which feature letters being read out in the font that they were typed in -- to some pretty bad results.

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Credits

Date
May 13, 2013
Agency:
TBWA/Hunt/Lascaris South Africa
Chief Creative Officer:
John Hunt
Client:
Uniball
ECD/Production:
Matthew Brink
ECD/Production:
Adam Livesey
Copywriter:
Vincent Osmond
Art Director:
Jade Manning
Agency Production:
Sandra Gomes
Production Company:
Frieze Films
Director:
Rob Malpage
Executive Producer:
Jo Barber
Producer:
Liz Dahl
Sound Director:
Sterling Sound
Post Production:
Left Post Production

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