UNICEF: Climate Kid

A kid adapted to climate change

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How do you explain the dangers of climate change to kids? Working with environmental non-profit Do the Green Thing, UK children's charity Unicef created Climate Kid to highlight how we'd have to adapt in a future affected by global warming (for example, he'd have webbed feet for swimming to school).

The short film drives consumers to a donation page, while they can also enter a competition to win specially created artworks by tweeting #climatekid and describing their own ideas for how to adapt to climate change in the future.

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About

Credits
Date
Mar 14, 2011
Agency:
Do The Green Thing
Client:
UNICEF
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