UNICEF: Good Shirts

Buy a shirt. Or, a cargo plane.

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BBH New York teamed up with UNICEF and Threadless to create a line of collectible t-shirts, Good Shirts, with 100% of the purchase price going to support UNICEF's famine and drought relief efforts in the Horn of Africa region.

The concept and art for the t-shirts was developed by Christine and Justin Gignac, the New York art collective behind Wants for Sale and Needs for Sale in which designs depicted items they desired or needed. This time, each t-shirt costs the exact amount as the urgently needed aid item depicted on the shirt. For instance, the cheapest shirt features a foiled mosquito and costs the exact price of three insecticide treated mosquito nets ($18.57), while the most expensive features a cargo plane to transport aid ($300,000).

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About

Credits
Date
Oct 25, 2011
Agency:
BBH New York
Chief Creative Officer:
John Patroulis
Client:
UNICEF
Executive Creative Director:
Ari Weiss
Artist:
Justin Gignac
Artist:
Christine Gignac
Art Director:
Dave Brown
Copywriter:
Ian Hart
Strategy:
Katie Harrison
Strategy:
Griffin Farley
Strategy:
SooHee Chung
Strategy:
Ambika Gautam
Shot By:
Craig Shimala
Shot By:
Collin James Diederich
Editor:
Collin James Diederich
Interviewer:
Colleen Wilson
Music:
Robotboot
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