Creativity

UNICEF Asks, Are 'Likes' Enough to Save This Child's Life?

Moving film by Forsman for the charity shows how a thumbs up won't suffice

Published on Apr 19, 2013

Editor's Pick

Next time someone "supports a cause" on Facebook, draw their attention to this video by Forsman & Bodenfors, for UNICEF and directed by ACNE's Anders Jedenfors. It points a finger at all those who have ever "supported a cause" by just liking it on Facebook, with a moving monologue by a young boy who needs some help, and knows it's coming just as soon as enough "likes" are reached.

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About

Credits

Date
Apr 19, 2013
Agency:
Forsman & Bodenfors
Client:
UNICEF
CW:
Marcus Hagglof
CW:
Jacob Nelson
Art Director:
Johanna Hofman-Bang
Art Director:
Agnes Stenberg-Schentz
Agency Producer:
Magnus Kennhed
Designer:
Nina Andersson
Designer:
Viktor Brittsjo
Prod. Co.:
Acne Production
Director:
Anders Jedenfors
Producer:
Kalle Wettre
EP:
Pia Dueholm
Post Prod:
The Chimney Pot

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