To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

A Good-for-Nothing Slacker Joins the Ranks of Jesus, Gandhi and Mother Teresa in UNICEF Holiday Campaign

Formsman and Bodenfors' Campaign Shows How These Days, Doing Good Is a Piece of Cake

Editor's Pick

You don't have to sacrifice your life, live in poverty or starve yourself to bring good into the world. That's the point of "The Good Guys," a hilarious series of films starring Jesus, Mother Teresa, Gandhi and a random slacker dude, created out of Forsman & Bodenfors for UNICEF Sweden.

An average Joe with a fairly unremarkable upbringing (middle child, suburban lifestyle, college party animal) miraculously merits a seat at a table occupied by history's saintliest figures. There, they discuss their various contributions to society -- and who's the holiest of them all. Surprisingly, the random man has managed to do as much -- maybe more - -than his dinner partners -- simply by clicking on a banner ad for UNICEF. In one video, he even shows Jesus how the son of God can up his goodness quotient. (See them all on the right).

The campaign aims to show that, unlike in the olden days, saving lives is just a simple few clicks away.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Dec 11, 2013
Agency:
Forsman & Bodenfors
Client:
UNICEF Sweden
Category
Genre
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Subscribe Now

Become a Member of Ad Age