Creativity

UNICEF Sweden: The Greatest Story

Formsman and Bodenfors' Campaign Shows How These Days, Doing Good Is a Piece of Cake

Published on Dec 11, 2013

Editor's Pick

You don't have to sacrifice your life, live in poverty or starve yourself to bring good into the world. That's the point of "The Good Guys," a hilarious series of films starring Jesus, Mother Teresa, Gandhi and a random slacker dude, created out of Forsman & Bodenfors for UNICEF Sweden.

An average Joe with a fairly unremarkable upbringing (middle child, suburban lifestyle, college party animal) miraculously merits a seat at a table occupied by history's saintliest figures. There, they discuss their various contributions to society -- and who's the holiest of them all. Surprisingly, the random man has managed to do as much -- maybe more - -than his dinner partners -- simply by clicking on a banner ad for UNICEF. In one video, he even shows Jesus how the son of god can up his goodness quotient.

"The campaign aims to show that, unlike in the olden days, saving lives is just a simple few clicks away.

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About

Credits

Date
Dec 11, 2013
Agency:
Forsman & Bodenfors
Client:
UNICEF Sweden

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