Play Abba's 'Chiquitita' and Unicef Will Get Money in Sweden

Swedish Pop Group Donates Rights to 1979 Song

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Swedish pop icons Abba will donate their royalties to Unicef Sweden every time someone plays or downloads their 1979 hit 'Chiquitita.' The collaboration, running until 2019, was arranged between the charity and the group's Abba the Museum attraction in Stockholm. Agency Edelman Deportivo set up a website, Press Play to Give, allowing users to simply hit one button to play the song on Spotify. That triggers a direct donation of Abba's fee towards the charity's projects for the rights of girls and young women.

Unicef has also asked several well-known artists to cover the song. Swedish singer Laleh, for instance, will sing "Chiquitita" at the UN General Assembly in New York before a world audience on Nov. 20, marking the 25th anniversary of the Convention on the Rights of the Child. Unicef says the Abba collaboration is the first in a series in which artists will donate their rights to a particular track.

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About

Credits
Date
Nov 18, 2014
Agency:
Edelman Deportivo
Client:
Unicef Sweden/Abba Museum
Tags
Category
Industry
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