UNICEF: Tap Project 2012: The Power of a Glass

More than just a glass.

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This year's campaign for UNICEF's Tap Project, created once again by Droga5, features this simple, powerful spot directed by Skunk's Brent Harris emphasizing how donating to UNICEF can save lives by providing clean water. Now in its sixth year, the UNICEF Tap Project will invite restaurant visitors during World Water Week, March 19-25, to pay $1 or more for the tap water they usually drink for free.

The spot is accompanied by a print campaigndesigned by artist Tavis Coburn, which mimics WWII propaganda poster art, and a volunteer recruitment video at tapproject.org featuring Coburn's illustrative style.

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About

Credits
Date
Feb 17, 2012
Agency:
Droga5
Client:
UNICEF
Production Company:
Skunk
Director:
Brent Harris
Creative Chairman:
David Droga
ECD:
Ted Royer
ECD:
Nik Studzinski
CW:
Graham Douglas
CW:
Michelle Hirschberg
AD:
Micky Coyne
AD:
Ben Wolan
Head of Integrated Production:
Sally-Ann Dale
EP:
Scott Chinn
Associate Producer:
TJ Ryan
Production Company:
Egg Films
DOP:
Clive Sacke
EP:
Colin Howard
EP:
Matt Factor
Line Producer:
Lisa Wilson
Post Production:
Rock Paper Scissors
Editor:
Carlos Arias
EP:
Helena Lee
Flame Operator:
Edward Reina
Music:
Human
Sound:
Sound Lounge

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