Creativity

UNICEF: Tap Project 2012: The Power of a Glass

More than just a glass.

Published on Feb 17, 2012

Editor's Pick

This year's campaign for UNICEF's Tap Project, created once again by Droga5, features this simple, powerful spot directed by Skunk's Brent Harris emphasizing how donating to UNICEF can save lives by providing clean water. Now in its sixth year, the UNICEF Tap Project will invite restaurant visitors during World Water Week, March 19-25, to pay $1 or more for the tap water they usually drink for free.

The spot is accompanied by a print campaigndesigned by artist Tavis Coburn, which mimics WWII propaganda poster art, and a volunteer recruitment video at tapproject.org featuring Coburn's illustrative style.

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Credits

Date
Feb 17, 2012
Agency:
Droga5
Client:
UNICEF
Production Company:
Skunk
Director:
Brent Harris
Chairperson:
David Droga
ECD/Production:
Ted Royer
ECD/Production:
Nik Studzinski
Copywriter:
Graham Douglas
Copywriter:
Michelle Hirschberg
Art Director:
Micky Coyne
Art Director:
Ben Wolan
Head of Integrated Production:
Sally-Ann Dale
Executive Producer:
Scott Chinn
Associate Producer:
TJ Ryan
Production Company:
Egg Films
Director of Photography:
Clive Sacke
Executive Producer:
Colin Howard
Executive Producer:
Matt Factor
Line Producer:
Lisa Wilson
Post Production:
Rock Paper Scissors
Editor:
Carlos Arias
Executive Producer:
Helena Lee
Flame Operator:
Edward Reina
Music:
Human
Sound Director:
Sound Lounge

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