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How Droga5's New Phone-Depriving Tap Project App Gets Water to Kids in Need

How Droga5's New App Works

Editor's Pick
Last week, Droga5 evolved its Tap Project initiative for UNICEF with a new app that challenges people to stay away from their mobile phones. Once users enable the app, for every ten minutes they keep off their devices, UNICEF sponsors will then donate a day's water supply to a child in need. This new video explains the process.
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About

Credits
Date
Feb 24, 2014
Agency:
Droga5 New York
Client:
UNICEF
Category
Latest Creativity News on Ad Age

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