Creativity

UNICEF: Toy Children

UNICEF makes kids out of child soldiers.

Published on Oct 08, 2009

Editor's Pick

In an effort to raise awareness for its program to reintegrate child soldiers from Africa into society, UNICEF sent out a direct mailer to its supporters and potential corporate sponsors containing a packet of what appeared to be toy soldiers. The green plastic figures however turned out not to be warriors in combat, but kids engaged in familiar childhood activities.

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About

Credits

Date
Oct 08, 2009
Agency:
Y&R Johannesburg
Client:
UNICEF
Designer:
Anita Modi
Designer:
Bradley Stapleton
Executive Creative Director:
Michale Blore
Executive Creative Director:
Liam Wielopolski
Creative Director:
Liam Wielopolski
Art Director:
Mbuso Ndlovu
Copywriter:
Sebastian Schneider

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