UNICEF: Toy Children

UNICEF makes kids out of child soldiers.

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In an effort to raise awareness for its program to reintegrate child soldiers from Africa into society, UNICEF sent out a direct mailer to its supporters and potential corporate sponsors containing a packet of what appeared to be toy soldiers. The green plastic figures however turned out not to be warriors in combat, but kids engaged in familiar childhood activities.

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About

Credits
Date
Oct 08, 2009
Agency:
Y&R Johannesburg
Client:
UNICEF
Designer:
Anita Modi
Designer:
Bradley Stapleton
Executive Creative Director:
Michale Blore
Executive Creative Director:
Liam Wielopolski
Creative Director:
Liam Wielopolski
Art Director:
Mbuso Ndlovu
Copywriter:
Sebastian Schneider
Category
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