UNICEF: Trick or Treat for UNICEF

Trick-or-treat boxes get a facelift

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The U.S. Fund for UNICEF's flagship Trick-or-Treat campaign (which over 62 years has raised more than $167 million for children in need around the world) is getting a new look this year. Designed by BBH New York, the existing "little orange boxes" that children carry with them trick-or-treating to collect money for UNICEF will feature six spooky new characters: a monster, black cat, princess, pumpkin, vampire and witch. Kids will also have a chance to design their own limited edition collection boxes from September 1 through October 26. Kids can order their boxes at the website, submit designs and three winners will receive up to 1,000 boxes with their featured design to distribute in their community.

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Date
Oct 03, 2012
Agency:
BBH New York
Client:
UNICEF
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