In This Powerful Unicef Spot, the World Literally Turns Upside Down for Some Happy Kids

Trip to the Park Turns Dark in Don't Panic's Latest Shocking Film

By Alexandra Jardine. Published on Nov 06, 2015

Editor's Pick

In this hard-hitting spot for Unicef created in the U.K., a happy family trip to the park is contrasted with the horrors happening to kids in other parts of the world using a clever device -- the world literally turns "upside down" as they do. As the parents watch happily, their children flip over on the playground apparatus and we're suddenly plunged into a whole different world full of very dark storylines; the kids cower under tables as bombs fall, are threatened by gunmen, and sob as they trudge along railway lines.

Directed by Karen Cunningham through Thomas Thomas Films., the powerful spot is by London content agency Don't Panic, which is fast becoming the go-to shop for shocking charity work -- it created Greenpeace's anti-Lego ad "Everything is Not Awesome" which caused the company to sever its relations with Shell, and "Most Shocking Second a Day" for Save the Children.

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Nov 06, 2015
Don't Panic London
Creative Director:
Richard Beer
Account Director:
Sam Adams
Agency Producer:
Ellie Moore
Executive Producer:
Philippa Thomas
Production Company:
Thomas Thomas Films
Karen Cunningham
Trent Simpson
Edit House:
The Quarry
Owen Oppenheimer
Post Production:
Time Based Arts
Sound Design Studio:
750 MPH
Sound Design Engineer:
Mark Hellaby
Callan Green

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