Creativity

UNICEF's 'Toilet Trek' Shows How Hard it Is For Many in the Developing World to Find a Place to Go

Tribal Worldwide Creates Game That Dramatizes the Situations of People Who Don't Have Access to a Toilet

Published on Nov 19, 2013

Editor's Pick

While Water Aid marks this year's "World Toilet Day" with a singing toilet, UNICEF and Tribal DDB Worldwide New York decided to go a different route, with "Toilet Trek." The 8-bit retro game asks you to jump hurdles, pick up toilet paper, and overcome obstacles to reach the toilet -- and the agency hopes that it will help you realize the plight of the one billion people in the world who don't have access to a safe, sanitary place to go.

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