UniCredit Bank: Control Your Bank

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Ever felt the urge to shake or unnerve your banker? Well, great news. MRM//McCann Romania has made your wish come true with the launch of their new mobile app for UniCredit Tiriac Bank in Romania. The app allows you to figuratively rattle up bankers. The app lets a user "control" their bank using a smartphone and through a uniquely developed second screen experience. Controlyourbank.ro is a microsite, showing video feed from a fake UniCredit Bank branch. Using any smartphone, with no app needed, people can actually "control the bank" with their phone by tilting, shaking, pinching and sliding their mobile device to effect the bank and its employees. The banking industry in Romania is continually moving towards digital and banks are offering various tools for account managing from any IP connected device. UniCredit Tiriac Bank's mobile banking application was first launched in September 2012. And since then, the Bank has striven to update the application in order to respond to the changing needs of Romanian consumers and add a little excitement in as well.
May 08, 2014
MRM/McCann Romania
Chief Creative Officer:
Adrian Botan
UniCredit Bank
Chief Creative Officer:
Nir Refuah
Art Director:
Vlad Macarie
Oana Gheorghe
Client Director:
Gina Zgubea
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