To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

App Helps Unilever's Cif Clean Up Racist Graffiti In Romania

Ab Easy Way for Users to Report Graffiti

Editor's Pick

Unilever-owned cleaning brand Cif is helping to clean racist or offensive graffiti of Romania's streets thanks to an app it has launched for consumers. The mobile app basically presents people with an easy way to report the graffiti -- they simply photograph the offensive message and it's reported, along with their location, to a cleaning team in a Cif-branded van, who will then turn up and remove it. Elements of the campaign, by MRM/McCann Romania, can be seen on the website, which has a gallery and map of sites cleaned, including a before/after photos and some of the cleaning videos.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Jun 02, 2014
MRM/McCann Romania
Chief Creative Officer:
Nir Refuah
Ioana Zamfir
Art Director:
Bogdan Teodorescu
Art Director:
Ana Maria Cruizeliu
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. View all Newsletters

Become a Member of Ad Age