Creativity

Unilever Shampoo Uses Human Hair to Make Strings for Musical Instruments

Hair Was Washed with Cream Silk, Then Cut and Used in Instruments

Published on Jul 15, 2013

Editor's Pick

How strong is your hair? Is it strong enough to take the place of horse-hair in string instruments? JWT Singapore/Manila team up withUnilever shampoo brand Cream Silk Hair -- which purports to strengthen your locks -- to set up a string quartet's concert in a mall in Manila. The only catch: the quartet's instruments were made out of human hair that had been washed with the shampoo. The agency worked with South East Asian bow-maker Paul Goh for the project, which culminated in a 40-song, 240-minute concert, with zero hair breakage.

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About

Credits

Date
Jul 15, 2013
Agency:
JWT Singapore
Client:
Unilever Cream Silk
Agency:
JWT Manila

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