Unilever Oral Care: Hidden Sugars

Leave it to the Brits for clutter-busting representations of bad teeth. This pan-European effort, whose initial rollout included Finland, Greece and Austria, is a mouthpiece for Unilever's Signal, Mentadent, Aim and Pepsodent brands. According to BBH

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Leave it to the Brits for clutter-busting representations of bad teeth. This pan-European effort, whose initial rollout included Finland, Greece and Austria, is a mouthpiece for Unilever's Signal, Mentadent, Aim and Pepsodent brands. According to BBH/London, in an effort to stimulate consumers' desires for tooth and gum protection, "the focus is on sugar being found in unexpected places. We all know sugar is bad for our teeth, but most people don
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About

Credits
Date
May 24, 2005
Client:
Unilever Oral Care
Creative Director:
Nick Kidney
Creative Director:
Kevin Stark
Creative:
David Chalu
Creative:
Stephen Rutterford
Art Director/Typographer:
Emily Bennett
Photographer:
James Day
Agency:
BBH London
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