Creativity

Wall's Gives Ice Cream A Fairy Tale Twist

Interactive video in Singapore offers up ice cream recipes based on stories

Published on Jun 03, 2013

Editor's Pick

In Singapore, Unilever's Wall's ice cream band has created an interactive ice cream recipe channel, inspired by 15 classic fairy tales with an ice-cream themed twist - such as Snow White and the Seven Marshmallows and Little Red Strawberry Hood. Aimed at parents and kids, an interactive video, Scoops of Happiness, hosted on the brand's YouTube channel, allows viewers to click on the screen to go to individual recipes based on the kids' stories Tribal DDB Singapore was responsible for the work.

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Credits

Date
Jun 03, 2013
Agency:
Tribal DDB - Singapore
Client:
Unilever Wall's

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