Creativity

Union Bank: Commercial by Design

Direct your own tacky banking ad.

Published on Nov 14, 2012

Editor's Pick

Union Bank is letting customers "design their own commercial" to promote a new product enabling customers to pick and choose the features they want in their checking account. A website, Commercial by Design lets visitors pick and choose from various scenarios typical of ads (including Random Cameo, Awkward Moment, Big Entrance) as well as the jingle, and the exact decor of the setting (for example the "tacky family room" option lets you choose a "Totally 80s", "Lavish Living" or "Grandma's Room" look). Union Bank says up to 40,000 combinations are possible using the different options; all of them promote the Banking by Design product. Having put their spot together, consumers can submit it to a contest; there will be a vote on the best spots, and the winning commercials will be selected for an on-air televised broadcast in 2013. The site, and commercials, were created by San Francisco agency Eleven.

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About

Credits

Date
Nov 14, 2012
Agency:
Eleven Inc. San Francisco
Chief Creative Officer:
Mike McKay
Client:
Union Bank
Creative Director:
Rob Price
Copywriter:
Aryan Aminzadeh
Art Director:
Eugene Kam
Senior Digital Producer:
Michael Huntley
Broadcast Producer:
Lindsey Wood
Digital Producer:
Chris Caceres
Digital Producer:
Jeff Macke
Senior Print Production Manager:
Pauline Aguilar
Director:
Roderick Fenske
Production House:
B-Reel

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