Unionen: The Mystery of the Lost Fish

Services of heroic proportions.

Published on

Editor's Pick

New spots from ANR BBDO and directed by Social Club's Lukas Hammar illustrate the confidence that civil servants get from being part of Swedish union Unionen. They apparently get so many services that it goes to their heads--as in, they start to think they're super heroes. But check out what happens when they're called on to demonstrate their powers. Cultural sidenote: in the spot featuring a seagull, in Swedish "big gull" apparently has a double meaning. It can refer to the bird, of course, but it also means "big mouth." So when Organizerman brings his gull to work, it looks like he's surely in for it.

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May 23, 2012
Lukas Hammar
Production Company:
Social Club
Magnus Theorin
Director of Photography:
Fredrik Backar
3D Post and Online:
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