UNIQLO: Dry Mesh Project

Pinterest, owned.

Published on Jun 25, 2012

Editor's Pick

Uniqlo and FirstBorn team up for a project that owns Pinterest -- literally.

To wake Pinterest users from a scrolling slumber, the agency created 100 separate shell Pinterest accounts that pinned images simultaneously. As users scrolled through their favorite categories, they came across all the images, which combined to create giant blocks that "animated" when scrolled through.

The giant branded mosaic can be seen by Pinterest users whether or not they follow the Uniqlo brand page. The project targets five categories on which mosaics will appear: men's apparel, women's apparel, geek, fitness and sports.

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Jun 25, 2012

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