Creativity

UNIQLO: Innovation Project

Function meets fashion

Published on Oct 20, 2011

Editor's Pick

Created by Japanese agency Tha, a new interactive website for Uniqlo's Innovation Project uses video and motion graphics to demonstrate the fashion retailer's latest range of functional clothing. Users can select from different styles, clicking on them to find out more about the product, its fabrics and functional benefits, as well as seeing it modeled on a virtual catwalk from a variety of different angles.

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About

Credits

Date
Oct 20, 2011
Agency:
Tha Ltd
Art Director:
Yugo Nakamura
Client:
UNIQLO
Design:
Yukiya Okuda
Design Assistant:
Taro Yumiba
Photographer:
Takakazu Aoyama
Movie:
Kennichi Kobayashi
Sound:
Hirokazu Yamazaki

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