UNIQLO: Innovation Project

Function meets fashion

Published on

Editor's Pick

Created by Japanese agency Tha, a new interactive website for Uniqlo's Innovation Project uses video and motion graphics to demonstrate the fashion retailer's latest range of functional clothing. Users can select from different styles, clicking on them to find out more about the product, its fabrics and functional benefits, as well as seeing it modeled on a virtual catwalk from a variety of different angles.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Oct 20, 2011
Agency:
Tha Ltd
Art Director:
Yugo Nakamura
Client:
UNIQLO
Design:
Yukiya Okuda
Design Assistant:
Taro Yumiba
Photographer:
Takakazu Aoyama
Movie:
Kennichi Kobayashi
Sound:
Hirokazu Yamazaki
Tags
Category
Genre
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age