Creativity

UNIQLO: Lucky Line Case Study

Worth the wait.

Published on Oct 22, 2010

Editor's Pick

To celebrate Uniqlo's 26th Anniversary in Japan, the brand launched this website, whereby shoppers could wait in line virtually via Twitter. Every 26th person in the line would get a coupon worth 1000 yen.

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About

Credits

Date
Oct 22, 2010
Agency:
Dentsu
Client:
UNIQLO

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