Creativity

UNIQLO: March

Japanese clothing brand Uniqlo returns yet again with another novel site promoting its spring line via local agency GT, Tokyo. Visitors are treated to syncopated marching music and can watch 33 models parade through the sand bordering the beach. <

Published on Mar 12, 2009

Editor's Pick

Japanese clothing brand Uniqlo returns yet again with another novel site promoting its spring line via local agency GT, Tokyo. Visitors are treated to syncopated marching music and can watch 33 models parade through the sand bordering the beach.

Click on any individual and you can find out more about the clothing line via icons at the bottom that lets you select a specific style such as flannel. As the models walk each meter, you can zoom in and out and adjust the speed. Meanwhile, their trek is added to a counter located on the top of the homepage.

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About

Credits

Date
Mar 12, 2009
Client:
UNIQLO
Agency:
GT Tokyo
Agency:
IMG SRC

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