UNIQLO: Paper No. 2

The Spring/Summer 2007 edition of Uniqlo's free in-store magazine, designed by New York agency MP Creative, features the launch of the Japanese casual wear designer/retailer's new T-shirt line, called the UT Project. UT will eventually be offering so

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The Spring/Summer 2007 edition of Uniqlo's free in-store magazine, designed by New York agency MP Creative, features the launch of the Japanese casual wear designer/retailer's new T-shirt line, called the UT Project. UT will eventually be offering some 1,000 T-shirt designs, collaborating with an international spectrum of artists ranging from Japanese photographers Daido Moriyama and Nobuyoshi Araki to U.K. designers Peter Saville and Kim Jones. (Seen here is a page from the magazine that previews a T-shirt design by menswear star Jones.) Uniqlo celebrates the UT debut ? there's even a dedicated UT store in Harajuku, Tokyo ? with Terry Richardson's photographs of young people, found via a MySpace casting call, modeling UT designs. See the PDF for this as well as some pages from an inspired "I Am I" kidswear section, photographed by Maciek Kobielski. The No. 2 cover image is by Ryan McGinley, who also gets a spread in the issue. See Uniqlo.com/us for more, including the first edition of the magazine, which was also an MP Creative project.
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About

Credits
Date
May 01, 2007
Creative Director:
Markus Kiersztan
Art Director:
Georgina Lim
Art Director:
Stefan Pietsch
Copywriter:
Matt Eberhart
Producer:
Scott Kraenzlein
Photographer:
Terry Richardson
Retoucher:
Aaron Griesdorn
Client:
UNIQLO
Agency:
MP Creative
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