UNIQLO: Super Cool Biz

Keeping cool in Japan.

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In Japan, where office workers are being encouraged to cut down on airconditioning use by wearing cooler clothing, Uniqlo has come up with the perfect way to encourage people to adapt their wardrobes.

The retailer, which is marketing underwear brands with names such as 'Silky Dry' which claim to keep sweat to a minimum, has launched website SuperCoolBiz, where you can see Uniqlo consumers in two different styles, business and casual, to demonstrate how to swap your business suit for a cooler style of dress. You can click through to buy the cooler clothes underneath the pictures.

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Jul 06, 2011
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