UNIQLO: Uniqlo Grid

Enlisting the services yet again of local design wiz Yugo Nakamura, Japan-based designer/retailer Uniqlo has launched an entertaining and c

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Enlisting the services yet again of local design wiz Yugo Nakamura, Japan-based designer/retailer Uniqlo has launched an entertaining and collaborative site for its global audience dubbed the Uniqlo Grid.

Using Nakamura's quirky, pixilated designs, the grid allows visitors to tweak a colorful array of squares in a variety of ways. By just clicking on the "join now" icon, one is immediately assigned a color (though it's fair game on any) and automatically set to draw and dissect with others. Several options abound to manipulate the grid, including dragging your mouse across a square to split it up into smaller bits, clicking, holding and drawing a circle around a group to sprout a larger square image and by double clicking on a square, you can spin it 180 or 360 degrees and change the copy depending on the algorithm.

All the while, a scroll at the top of the page breaks every single move down at warp speed, while at the bottom, a running scorecard constantly charts how many specific people have played around on the grid and how many times it's been altered. As an added bonus, the most fetching designs will eventually be put on display at select Uniqlo boutiques. 

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About

Credits
Date
Nov 19, 2007
Client:
UNIQLO
Design:
Tha Limited
Designer:
Yugo Nakamura
Tags
Genre
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