Creativity

Olympians Skate and Ski All Over United Airlines in Flyer's Winter Games Ad

Fun Spot out of McGarry Bowen Merges Athletics and the Airline

Published on Feb 05, 2014

Editor's Pick

2014's Winter Olympians are so talented--they can even bring their skills to the terminal and planes of United Airlines, in this fun spot promoting the flyer's support. Athletes skate, ski, luge and even curl their way through the various parts of United, simultaneously showing off what the airline has to offer. The spot was created out of McGarry Bowen, New York and directed by Michael Haussman of HSI/Person Films. The campaign also includes print and viewers are invited to follow the hashtag #TeamUSAfriendly, where athletes will share about their travels to Sochi. Online video will also show the athletes getting ready, competing and returning from the games.

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About

Credits

Date
Feb 05, 2014
Agency:
McGarryBowen New York
Client:
United Airlines
Executive Creative Director:
Haydn Morris
Group Creative Director:
David DiRienz
Executive Producer:
Steve Ford
Director:
Michael Hausmann
Production Company:
Person Films/HSI
Director of Photography:
Paul Cameron
Editor:
Jon Grover
Editorial Company:
Cut+Run

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