Creativity

United Airlines: It's Time to Fly

It can't be easy doing work for a troubled client like United. The airline is so damn bankrupt, instead of tiny bags of peanuts they're probably offering tiny bags of shells. But this illustration-driven "It's Time to Fly" campaign, from Fa

Published on Jul 01, 2004

Editor's Pick

It can't be easy doing work for a troubled client like United. The airline is so damn bankrupt, instead of tiny bags of peanuts they're probably offering tiny bags of shells. But this illustration-driven "It's Time to Fly" campaign, from Fallon/Minneapolis, makes for some nice eye candy in a business category that too rarely offers such treats. "The strategy is to celebrate the spirit of frequent business travelers, who are always willing to fly places and go the extra mile to accomplish their professional and personal goals," says GCD Stuart D'Rozario. But why illustration? "So we could create an elegant and ownable look that will capture the stature and timelessness of United." Metaphorically speaking, no doubt.

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About

Credits

Date
Jul 01, 2004
Client:
United Airlines
Creative Director:
Bruce Bildsten
Art Director:
Bob Barrie
Senior Art Buyer:
Shawn Smith
Assistant Art Buyer:
Erika Schumacher
Artist:
Raul Colon
Artist:
Rea Irvin
Artist:
Paul Degen
Artist:
Jerry Kolacz
Artist:
I.G. Haupt
Artist:
Carter Goodrich
Artist:
Chris Andrews
GCD/Copywriter:
Stuart D'Rozario
Agency:
Fallon Minneapolis

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