United Arrows: MarionetteBot

Moving mannequins.

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Editor's Pick

We've already featured mannequins that spy on shoppers, but TBWA Hakuhodo goes one step further and gets them to actually mimic passersby movements. For apparel store United Arrows, the agency built a unique shop window that used Kinect technology to detect humans standing in front of the window. Then, 16 wires and a motor let the mannequin copy the person's movements.

The agency also let couples stand in front of male and female mannequins, and test their "motion chemistry" to get a chance at getting a discount at the store.

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Feb 12, 2013
TBWA/Hakuhodo Tokyo
United Arrows
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