Creativity

A 'Penis Seat' on Mexico City's Subway Highlights Sexual Harrassment

Campaign by UN Women Has Gone Viral

By Alexandra Jardine. Published on Mar 31, 2017

Editor's Pick

Mexico City commuters had quite a shock earlier this year when they found a seat molded with the outline of a penis and a male torso on a subway tain.

The "penis seat," which was marked as "exclusively for men," was actually a stunt by UN Women Mexico designed to highlight the issue of sexual harrassment that women suffer on public transport. A message on the floor below the seat read: "It is uncomfortable to sit here, but that is nothing compared to the sexual violence that women suffer on their daily journeys."

A video of the January stunt, showing travelers' reactions to it, was released on March 20 and has now gone viral, with over 1.7m views on YouTube. However, not everyone in the comments has approved, with some calling the seat sexist to men, and claiming it would stir up hatred between the sexes. Still, if what the video says is true, and nine out of 10 women in Mexico City has suffered from the problem, it's clearly an issue that needs urgent attention.

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About

Credits

Date
Mar 31, 2017
Advertiser:
ONU Mujeres
Agency:
J. Walter Thompson Mexico
Client:
United Nations
Advertiser Supervisor:
Roxana Flores
Advertiser Supervisor:
Ana Güemez
Creative Vice President:
Gabriel Vazquez
General Creative Director:
Alberto Montoya
Creative Director:
Raúl Lizaola
Creative Director:
Sergio Ramirez
Art:
Diego Villegas
Copy:
Agustín Urueta
Account Team:
Vanessa Sánchez Vega
Account Team:
Eduardo Escobedo
Planning Vice President:
Douglas Mello
Planning:
Sandra Córdoba
Production House:
Unidad 59
Director:
Lorena Ibarrola
Public Relations:
Hill + Knowlton
Executive Vice President:
Mariana Tuis
Production Company:
Parson Latam
Head of Production:
Gustavo Orueta
Producer:
Lorena Ibarra

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