Project Everyone Turns the Spice Girls' 'Wannabe' Into a Women's Rights Anthem

Global Cinema Film Encourages Women to Speak Up for What They Want

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It's 20 years since the Spice Girls rose to fame with the song "Wannabe" and their "Girl Power" mantra. Now the United Nations' "Project Everyone," masterminded by director Richard Curtis, is paying homage to them with a video featuring the song, encouraging women to lobby for their rights.

The project's latest film to promote the UN's Global Goals highlights women asking for "what they really want," including equal pay, education and an end to forced marriage and violence against women. It features dancers from countries including Nigeria, India and South Africa, as well as the U.K. and U.S., high kicking and cavorting in Spice-Girls-style (with a nod to their '90s dress sense as well) but in locations including classrooms, markets and dusty streets. It was directed by MJ Delaney at Moxie Pictures, and will be shown in cinemas around the world.

The film is a call to action for a social media effort encouraging women around the world to share photos of themselves with the #WhatIReallyReallyWant hashtag, holding up signs asking for the things that they want for girls and women.

Project Everyone Co-Founder Gail Gaillie told Creativity: "We made this ad not only to send an important message to world leaders about the importance of prioritizing girls and women in the Global Goals, but also to lead by example with a quality piece of storytelling devised, produced, directed by -- and starring -- powerful women. Gender Equality will only be achieved if we have equal participation of women and girls at all levels of decision making, creative industries included."

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About

Credits
Date
Jul 05, 2016
Client:
United Nations
Director:
MJ Delaney
Production Company:
Moxie Pictures
Campaign Director:
Hannah Cameron
Co-Founder:
Gail Gallie
Creative:
Rosie Arnold
Creative:
Vix Jagger
TV Producer:
Polly Mallinson
Producer:
Lucy Tate
Executive Producer:
Dawn Laren
Photography:
Leo Bund
Art Director:
Soraya Gilanni
Costume Designer:
Patricia "PC" Williams
Editor:
Sarah Iben
Editorial Company:
Final Cut - LA
Post Production:
MPC
2D VFX:
Jack Stone
Sound Production:
Wave Studios
Sound Engineer:
Martin Leitner
Sound Producer:
Lucy Rogoff
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