Creativity

Test Your Digital Memory With Universal's 'Jason Bourne Experience'

Site Incorporates Google StreetView

By Alexandra Jardine. Published on Aug 04, 2016

Editor's Pick

Universal Pictures is promoting its new movie "Jason Bourne" with an online experience that tests your digital memory.

Created by French agency Darewin, the site invites you to log in via Facebook or Instagram and then uses your data to test you on what you were doing on a certain date at a certain location. It incorporates Google StreetView, as well as your own photographs, to make the "memories" more realistic than is usual for this kind of quiz -- for example, it could be a 360-degree view of the bar you were in on a certain day.

The questions are also pretty hard -- not only do you have to recall where you might have been with, you also have to choose from several locations on a map of the area -- so you might start to have some sympathy with the memory-challenged Bourne. You can share your results on social media.

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About

Credits

Date
Aug 04, 2016
Agency:
Darewin Paris
CEO:
Wale Gbadamosi Oyekanmi
Client:
Universal Pictures
Deputy General Manager:
Baptiste Clinet
Executive Creative Director:
Baptiste Clinet
Deputy General Manager:
Lennie Stern
Head of Accounts:
Lennie Stern
Art Director:
Damien Foui
Copywriter:
Fabienne Fiorucci
Digital Production:
Stink

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