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University of Phoenix: Morse Code Air

Can't read this ad? No worries, you're not the target.

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Pereira O'Dell and the University of Phoenix target soldiers in this print campaign composed entirely in morse code. The ads ran in various military publications and websites and directed their military target to a microsite that features the decoded versions (seen here) and also allows visitors to send their own morse code messages to friends.

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About

Credits
Date
Nov 04, 2009
Agency:
Pereira O'Dell
Chief Creative Officer:
PJ Pereira
Client:
University of Phoenix
Creative Director:
James Brown
Associate Creative Director:
Lauren Harwell
Associate Creative Director:
Jaime Robinson
Copywriter:
Russell Dodson
Art Director:
Brett Beatty
Interactive Producer:
Elena Christopher
Strategy:
Josh Brandau
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