Unreal: Unreal Halloween

Halloween just got unjunked.

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Unreal, the natural candy company that is taking on the big boys, including Snickers and Mars, has launched "Unreal Halloween," a visual feed that aggregates Instagram photos taken across the U.S. that have any hashtags related to Halloween.

The auto-scrolling feed combines the pictures with video and move references, and provides musical accompaniment via a Spotify playlist.

The candy company is the brainchild of 15-year-old Nicky Bronner, the son of Michael Bronner, the founder of Digitas and the chief of Unreal. With a mission to unjunk the world, the candy brand is carried by retailers including CVS, Rite Aid and Target. Read more about the company's candy-coated mission on AdAge.com.

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About

Credits
Date
Oct 30, 2012
Agency:
Big Spaceship
Client:
Unreal
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