Creativity

Unreal: Unreal Halloween

Halloween just got unjunked.

Published on Oct 30, 2012

Editor's Pick

Unreal, the natural candy company that is taking on the big boys, including Snickers and Mars, has launched "Unreal Halloween," a visual feed that aggregates Instagram photos taken across the U.S. that have any hashtags related to Halloween.

The auto-scrolling feed combines the pictures with video and move references, and provides musical accompaniment via a Spotify playlist.

The candy company is the brainchild of 15-year-old Nicky Bronner, the son of Michael Bronner, the founder of Digitas and the chief of Unreal. With a mission to unjunk the world, the candy brand is carried by retailers including CVS, Rite Aid and Target. Read more about the company's candy-coated mission on AdAge.com.

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About

Credits

Date
Oct 30, 2012
Agency:
Big Spaceship
Client:
Unreal

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