To get more Romanians giving blood, one of the country's music festivals is giving away free tickets to those who donate.
Untold Festival appropriately takes place in Dracula's home region of Transylvania on July 30 and will feature David Guetta, Avicii and Armin Van Buren this year. In partnership with Romania's National Institute for Blood Transfusions, it is stationing a mobile blood donations caravan in Bucharest from today (July 17) until July 19, and all donors will receive free tickets to the festival. To reach national donors, all those who donate blood in regional transfusion centers and fill-in the donor form at the festival website receive significant discounts for the festival pass.
The campaign, by agency McCann Bucharest, hopes to grow blood donation nationally and among younger people. Romania has one of the lowest rates of donation in Europe with only 1.7 % percent out of a population of 20 million people having actually donated blood and only 14% of those being young donors.