Creativity

This Sweet Story of a Lost Dog Highlights the Power of the Internet

Pete Riski Directs Feel-Good Spot for Irish Broadband Provider UPC

By Alexandra Jardine. Published on Jul 15, 2015

Editor's Pick

Lost dogs always make for a good ad story (see Budweiser's Super Bowl effort this year) and with this charming spot, Irish broadband provider UPC uses the theme to highlight the power of the internet.

The dog in question, Pixie, wanders out of a door one day and heads off on the Galway bus. His disappearance brings together his video-gaming owner male with an attractive neighbor, a parrot-owning gal who likes yoga. They start a social media campaign to get the dog back, harnessing the power of broadband to make the lost pup go viral. Romance is definitely in the offing and while the dog is found, there's a new disappearance to contend with. The ad was created by agency Irish International and directed by Rattling Stick's Pete Riski.

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About

Credits

Date
Jul 15, 2015
Agency:
Irish International
Client:
UPC
Production Company:
Rattling Stick
Director:
Pete Riski
Producer:
Tess Mitchell
Director of Photography:
Jean-Noel Mustonen
Editor:
Eve Ashwell (Cut + Run)
Colourist:
Henri Pulla
Post Production:
Screen Scene
Composer:
Pete Jones
Creative Director:
Mal Stevenson
Art Director:
Kevin Leahy
Copywriter:
Jean Donovan
Agency Producer:
Gráinne O'Driscoll
Media Agency:
OMD

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