Creativity

Upshot: "Smallest, Most Powerful" Rebranding Project

Agency 86 the Onions and Santa Cruz, Calif.-based Drinks That Work recently launched Upshot, an energy drink that emerged from the ashes of a discontinued kava-based drink called GiZo

Published on Mar 27, 2007

Editor's Pick

Agency 86 the Onions and Santa Cruz, Calif.-based Drinks That Work recently launched Upshot, an energy drink that emerged from the ashes of a discontinued kava-based drink called GiZo

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About

Credits

Date
Mar 27, 2007
Creative Director:
Chad Rea
Copywriter:
Chad Rea
Copywriter:
Steve Porcaro
Art Director:
Jean Chuang
Art Director:
Dave Foster
Art Director:
Jung-Shih Wang
Art Director:
Clay Weishaar
Art Director:
Rebekah Burch
Art Director:
Kevin Raich
Art Director:
Peter Vattanatham
Agency:
86 the Onions
Client:
Upshot

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