Creativity

Celebrating 'Love Has No Labels', One Year On

How Did the Ad Council's Viral Hit Change the World?

By Alexandra Jardine. Published on Feb 11, 2016

Editor's Pick

It's a year since the Ad Council's "Love Has No Labels" video captured the world's imagination, and went seriously viral. The film by R/GA, which was heavily referenced in YouTube's review of 2015, challenged prejudices and bias with a simple idea: skeletons behind a screen who turned out to be couples of the same sex, different ethnicities, mixed-race families, different religions or people with disabilities.

One year on, a new Ad Council video posted to Upworthy examines the impact of the original film. People who took part discuss its success, and how it felt to participate. We also see how the world view has moved on in diversity issues even in one year. Along with President Barack Obama applauding the Supreme Court's ruling on same sex marriage last June, there's a clip from a YouTube video of a girl coming out to her grandma and footage of the first female Army rangers.

The film is narrated by openly gay "Glee" actress Jane Lynch; it ends by encouraging viewers to share their #lovehasnolabels story this Valentine's Day.

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About

Credits

Date
Feb 11, 2016
Agency:
R/GA
Client:
Upworthy/Ad Council

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