US Army: Go Army

MRM Worldwide launched a new web experience on GoArmy.com complete with live action videos directed by Smuggler's Henry-Alex Rubin that show the lives of real teams of deployed soldiers.

Along with the video spotlights, there a

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MRM Worldwide launched a new web experience on GoArmy.com complete with live action videos directed by Smuggler's Henry-Alex Rubin that show the lives of real teams of deployed soldiers.

Along with the video spotlights, there are also hot spots positioned throughout the site representing different mission specialties in the U.S. Army ranging from Robotics to Special Ops and Space/Missile commands. By clicking on a hot spot, you can watch virtual missions that offer a first-person experience of the career option and location.


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About

Credits
Date
Feb 26, 2009
Client:
U.S. Army
Agency:
MRM Worldwide
Executive Creative Director:
Michael Jacobs
Art Director:
Rob Bajohr
Copywriter:
Rob Pihl
Agency Executive Producer:
Brian Schierman
Agency Producer:
Geoffrey Guinta
Multimedia/Motion Design Director:
Jon Rubino
Director of Flash Development:
Eric Schulte
Motion Graphics Artist:
Peter Berthold
Senior Flash Developer:
Chris Edwards
Technical Lead:
Maia Cheslow
Web Developer:
Stephen Cohrs
Web Developer:
Alex Chan
Web Developer:
Matthew Jacobs
Production Company:
Smuggler
Director:
Henry-Alex Rubin
Executive Producer:
Brian Carmody
Executive Producer:
Patrick Milling Smith
Design/Animation:
Click 3X
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