A Couple Explores Their Invisible Future Home in This Spot From U.S. Bank

Smart VFX Highlights Tagline 'The Power of Possible'

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U.S. Bank uses some clever VFX to bring to life a new campaign that center on dreams becoming reality with the help of the bank.

Created by Carmichael Lynch, it includes three TV spots, all part of a brand refresh under the tagline "The Power of Possible." In one spot, directed by Nicolai Fuglsig of MJZ, a couple stand on an empty hillside and imagine their future house. As they do, they climb up invisible stairs, lie on invisible couches, and see their kids running round an invisible garden. A second spot, also by Fuglsig, applies a similar formula to a pair of entrepreneurs opening their own restaurant.

The campaign also includes a business-to-business spot, directed by Patrick Daughters, which focuses on a business coming to life in the morning as a series of lights are switched on.

The effort will also feature out-of-home, print, digital, social and radio advertising and new brand materials at more than 3,000 U.S. Bank branches. It was informed by an updated brand positioning strategy and visual identity system developed U.S. Bank's brand agency, Little & Company.

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About

Credits
Date
Jan 25, 2016
Agency:
Carmichael Lynch
Client:
U.S. Bank
Director:
Nicolai Fuglsig
Production Company:
MJZ
Chief Creative Officer:
Marty Senn
Associate Creative Director:
Puja Shah
Senior Writer:
Ryan Falch
Head of Production:
Joe Grundhoefer
Executive Content Producer:
Freddie Richards
Director of Business Affairs:
Vicki Oachs
Managing Director:
Kim Bock
Account Director:
Sarah Larsen
Account Supervisor:
Mackenzie Kauffman
Senior Project Manager:
Shannon Gabrick
Production Company:
MJZ
Director:
Nicloai Fuglsig
President:
David Zander
Executive Producer:
Emma Wilcockson
Producer:
Karen O'Brien
DOP:
Hoyte van Hoytema
Production Designer:
Christopher Glass
Edit House:
Rock Paper Scissors NY
Editor:
Mikkel EG Nielsen
Assistant Editor:
Alex Liu
Executive Producer:
Eve Kornblum
Producer:
Lisa Barnable
VFX:
Method
Executive Producer:
Stephanie Gilgar
Producer:
Julie Osborn
VFX Supervisor:
Olivier Dumont
CG Supervisor:
Pouyan Navid
Comp Supervisor:
Brian Delmonico
Telecine:
CO3
Audio Mix:
SisterBoss
Sound Design:
SisterBoss
Sound Design:
Robot Repair
Music Company:
Robot Repair
Voice Over Talent:
Reid Scott

See more credits

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