US Cellular: Call Someone Who Cares

Complained on Twitter? Here's a song for you.

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US Cellular is identifying and targeting people who complained about their cellphone service on Twitter with tailor-made response videos on its YouTube page. The campaign, by Mullen Boston, features real US Cellular employees singing in the videos as they explain how US Cellular could provide better service. The campaign targets consumers who vent about providers other than U.S. Cellular, of course, and they're alerted to their videos via Twitter. The company is also encouraging people to vent about their providers using the hashtags #HelloBetter and #CSWC.

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About

Credits
Date
Aug 06, 2012
Agency:
Mullen Boston
CCO:
Mark Wenneker
Client:
US Cellular
ECD:
Dave Weist
ECD:
Tim Vaccarino
GCD:
Dylan Bernd
ACD Copywriter:
Katy Hornaday
Senior Copywriter:
Nick Mathisen
Senior Art Director:
Lisa Doman
Copywriter:
Gabriel Ferrer
Copywriter:
Jack Collier
Jr. Copywriter:
Lane Petrauskas
Jr. Art Director:
Lauren Geisler
Executive Director of Integrated Production:
Liza Near
Producer:
Mary Donington
Assistant Producer:
Caitlan Williams
Strategy:
Bruce Gold
Strategy:
Eric Williamson
Strategy:
Alison Kaplan
Strategy:
Yurie Park
Strategy:
Nicole Brooker
Production Company:
Redtree Productions
Director:
Dylan Bernd
DP:
Martin Albert
EP:
Eric D'Amario
Line Producer:
Steve Oare
Editorial:
Whitehouse Chicago
Editor:
Lars Makie
Editor:
Caleb Hepler
Editor Tech:
Collin McMillan
Editorial Producer:
JoJo Scheerer
Music Production:
Asche & Spencer

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