Creativity

U.S Cellular Ad Shows the Horror of Life Without Cell Service

Mullen Shows How No Connection Can Make for Terrifying Experience

Published on Sep 16, 2013

Editor's Pick

How did we ever find decent accommodations on the fly without smartphones? In this U.S. Cellular spot, Mullen Boston uses a family vacation to demonstrate how being unable to pull up star ratings and reviews can make or break an experience. Sure, it's inconvenient, but in this particular case, it's downright frightening.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Sep 16, 2013
Agency:
Mullen Boston
Chief Creative Officer:
Mark Wenneker
Client:
US Cellular
Executive Creative Director:
Dave Weist
Executive Creative Director:
Tim Vaccarino
Group Creative Director:
Dylan Bernd
Art Director:
Lauren Geisler
Copywriter:
Nick Olish
Executive Director of Integrated Production:
Liza Near
Group Head Producer:
Dan Kaplan
Assistant Producer:
Caitlan Williams
Production Company:
Caviar - LA
Director:
Ruben Fleischer
Executive Producer/Managing Partner:
Michael Sagol
Executive Producer:
Jasper Thomlinson
Head of Production:
Leigh Miller
Producer:
Brendan Kling
DOP:
Alwin Kutchler
Editorial:
PS260
Editor:
Rob Ryang
Assistant Editor:
Rex Lowry
Executive Producer:
Zarina Mak
Senior Producer:
Laura Patterson
Color Correct:
CO3
Colorist:
Tim Masick
Animation/Graphics:
Framestore - NY
Creative Director:
Maryanne Butler
Designer:
James Dick
Executive Producer:
James Razzall
Producer:
Antonio Teixeira
Online:
Brandname - New York
Artist:
Charles Quinn
Producer:
Donna Lee
Audio Post:
Plush - New York
Sound Design/Mixer:
Rob Fielack

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.