U.S. Cellular's Latest Spot Uses Crowdsourced Photos of Unbelievable Places You Can Connect

Mobile Network Asked Users to Share With the Hashtag #MyAnywhere

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Sometimes, all you really want from a cellphone network is to be able to get a good signal. U.S. Cellular has been capitalizing on that in a crowdsourced campaign that encourages users to post photos of anywhere in the country they can connect to the network, with the hashtag #MyAnywhere.

Back in late May, it asked users to share photos on Instagram, Facebook or Twitter, tagging @uscellular, for the chance to win weekly prizes and a grand prize trip for four to anywhere in the United States. This week, it launched a TV campaign that uses some of those user-generated photos. The winner of the contest will be announced in the coming weeks.

The campaign is by MullenLowe, with experiential work by MarketingWerks, media by Starcom and PR by Ketchum.

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About

Credits
Date
Jul 21, 2016
Agency:
Mullen Lowe
Chief Creative Officer:
Mark Wenneker
Client:
U.S. Cellular
Executive Creative Director:
Tim Vaccarino
Executive Creative Director:
David Weist
SVP, Creative Director:
Rob Kottkamp
SVP, Creative Director:
John Kearse
VP, Creative Director:
Sue DeSilva
VP, Associate Creative Director:
Pete Shamon
VP, Associate Creative Director:
Bill Knight
Senior Copywriter:
Cody Dummer
Senior Copywriter:
Sarah Crist
Art Director:
Scott Petrichko
Account Director:
Cameron Burnham
Account Supervisor:
Erin Fucigna
VP, Executive Producer:
Josh Litwhiler
Assistant Broadcast Producer:
Ashley Donovan
Senior Digital Producer:
Courtney Coyne
Art Producer:
Kate Moore
Senior Business Affairs Manager:
Vanessa Fazio
Senior Content Manager:
Ashley Carr
Community Manager:
Ashley Carr
Social Media Coordinator:
Marissa Lalli
Project Manager:
Gillie Bruce
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