U.S. Cellular: Your Inside Joke

Publicis & Hal Riney along with Swedish agency Perfect Fools has launched a new site for U.S Cellular that lets you share an inside joke with close friends - and everyone else.

Visitors to the site can create custom mes

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Publicis & Hal Riney along with Swedish agency Perfect Fools has launched a new site for U.S Cellular that lets you share an inside joke with close friends - and everyone else.

Visitors to the site can create custom messages by uploading photos and scrawling or drawing images using a color palette and brush. If you're just curious, you can click around images to sample the submissions. The U.S Cellular site also lets you post your inside joke on social networking destinations and is being supported by several TV spots.
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About

Credits
Date
Jan 27, 2009
Client:
U.S. Cellular
Agency:
Publicis & Hal Riney
Chief Creative Officer:
Roger Camp
Director of Integrated Production:
David Verhoef
Art Director:
Rich North
Copywriter:
Adam Koppel
Agency Producer:
Dora Lee
Production Company:
Perfect Fools
Art Director (Perfect Fools):
Niklas Karlsson
Producer:
Tove Lindqvist
Developer:
Rasmus Bjeren
Developer:
David Genelid
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