Creativity

USA Network: 'Burn Notice' Emmy Kit

USA Network sent Emmy judges the review materials for spy show "Burn Notice," in what first looks like a completely blank white kit, except for minimal copy beneath an ultraviolet flashlight: “Steps: 1. Use this flashligh

Published on Aug 22, 2008

Editor's Pick

USA Network sent Emmy judges the review materials for spy show "Burn Notice," in what first looks like a completely blank white kit, except for minimal copy beneath an ultraviolet flashlight: “Steps: 1. Use this flashlight. 2. Deny you ever used this flashlight.” In the flashlight's black light, episode synopses and supporting copy printed in invisible ink appears.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Aug 22, 2008
Client:
USA Network
Agency:
TDA
Creative Director:
Thomas Dooley
Creative Director:
Jonathan Schoenberg
Art Director/Designer:
Matt Leavitt
Copywriter:
Jeremy Seibold

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.