Creativity

USA Network: Here's to the Characters

Characters are welcome at USA Network—and not just the fictional kind. As an extension of its "Characters Welcome" tag, the network is inviting its real-life viewers to show off their unique personalities at ShowUsYourChar

Published on Mar 20, 2006

Editor's Pick

Characters are welcome at USA Network—and not just the fictional kind. As an extension of its "Characters Welcome" tag, the network is inviting its real-life viewers to show off their unique personalities at ShowUsYourCharacter.com, an online social networking community created by L.A.-based interactive design firm Hello Design. Members can record webcam videos of themselves doing what they do best, and upload them along with photos and detailed character profiles. Each character becomes part of a pixilated map of the United States, depicting every single member of the ShowUsYourCharacter community. There's even a contest to find the most unique character in America, with the winner snagging a role in a USA Network TV spot and an exclusive online series based on their distinctive personality.

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About

Credits

Date
Mar 20, 2006
Client:
USA Network
Creative Director:
David Lai
Creative Director:
Hiro Niwa
Design Director:
Nikolai Cornell
Project Lead:
George Lee
Technical Lead:
Hugo Zhu
Flash Programmer:
Jason Taylor
Lead Designer:
Casey Sheehan
Designer:
Midori Yamanaka
Agency:
Hello Design

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