Creativity

USA Network: The Starter Wife

New York-based digital agency Freedom + Partners has launched a web destination promoting USA's new show The Starter Wife starring Debra Messing.

Visitors can immerse themselves in a virtual Hollywood wher

Published on Oct 13, 2008

Editor's Pick

New York-based digital agency Freedom + Partners has launched a web destination promoting USA's new show The Starter Wife starring Debra Messing.

Visitors can immerse themselves in a virtual Hollywood where they can create avatars, accrue points, earn virtual money and shop in high-end clothing stores. As each weekly episode premieres, new Flash mini-games will be launched on the site. Once registered, fans of the show can also communicate in a forum and stroll around virtual L.A. areas such as Brentwood, Beverly Hills and Malibu.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Oct 13, 2008
Client:
USA Network
Agency:
Freedom + Partners
Creative Director:
Vas Sloutchevsky
Illustrator:
Annie Rudden
Flash Developer:
Brian Kadar
Flash Developer:
Shea Gonyo
Backend:
Robert Forras
Art Director:
Matt Sundstrum
Producer:
Mark Ferdman
Project Manager:
Jesse Redniss

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.