USA Network: The Starter Wife

New York-based digital agency Freedom + Partners has launched a web destination promoting USA's new show The Starter Wife starring Debra Messing.

Visitors can immerse themselves in a virtual Hollywood wher

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New York-based digital agency Freedom + Partners has launched a web destination promoting USA's new show The Starter Wife starring Debra Messing.

Visitors can immerse themselves in a virtual Hollywood where they can create avatars, accrue points, earn virtual money and shop in high-end clothing stores. As each weekly episode premieres, new Flash mini-games will be launched on the site. Once registered, fans of the show can also communicate in a forum and stroll around virtual L.A. areas such as Brentwood, Beverly Hills and Malibu.

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About

Credits
Date
Oct 13, 2008
Client:
USA Network
Agency:
Freedom + Partners
Creative Director:
Vas Sloutchevsky
Illustrator:
Annie Rudden
Flash Developer:
Brian Kadar
Flash Developer:
Shea Gonyo
Backend:
Robert Forras
Art Director:
Matt Sundstrum
Producer:
Mark Ferdman
Project Manager:
Jesse Redniss
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