Readers of the New York Times iPad edition became special agents for the day with this rich media ad banner for the USA Network's show White Collar.
The FBI-themed banner, which ran for one day last week on the paper's HTML5 website, integrates content both from White Collar and the New York Times itelf. Users hunt for hidden clues within the content of the page using a virtual scanner tool. When they find the clue, they drag the tool back to the ad unit to 'solve' it. This unlocks exclusive video content, such as behind-the-scenes footage, from the show, as a reward.